Visual Elements

Printed ad, poster, or packing - any kind of illustration can now be tested in regard to acceptanceof illustrative elements. Our "Visual Elements" technology enables viewers to mark all outstanding areas of an image and qualify them as positive or negative. A selection tool marks the relevant areas.

We offer two versions:

- Respondents select positive or negative areas using freehand marking

- Respondents click on pre-definied areas they consider positive or negative and can add a comment on each one

The output identifies clearly which areas were particularly liked or disliked, depending on the question.

Our sample gives you an impression of the ease of use of the tool and the compact and clear output of results.